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Case studies · 3-day event window, March 8 – 10, 2026
B2B SaaS · Event marketing

8 booth QRs. 1,184 scans. Every scan piped into the RelayPoint CRM in under 30 seconds.

A B2B SaaS company needed a way to capture leads at a 3-day trade show without printing rebatch badges. Their agency wired SealedQR into their HubSpot via signed webhooks.

Booth & Badge for RelayPoint
QR codes deployed
8
Total scans · 3 days
1,184
Avg. CRM ingest time
24s
Webhook delivery rate
99.4%

The problem

RelayPoint planned an 8-booth presence at RetailCon — main booth plus seven satellite panels covering vertical-specific demos. Their previous event tooling used printed badges with scannable IDs that mapped to a CSV-by-end-of-day import. By the time the leads landed in HubSpot, the prospect had moved on.

Booth & Badge had 48 hours to wire something better. They needed real-time CRM ingest, no on-site IT, and a chain of custody auditors could read after the event.

The workflow

  1. Generate 8 unique QRs

    POST /api/qrs/bulk with 8 rows — one per booth. Each code redirected to a per-booth landing page that captured email plus what-brought-you-here.

  2. Subscribe webhook

    POST /account/webhooks with qr.scanned event. Endpoint pointed at a Zapier hook that wrote to HubSpot.

  3. Print + place

    PNG codes embedded in 8 standees and the main booth backdrop. Set up in 90 minutes on day one.

  4. Scan → webhook → CRM

    Every scan fired qr.scanned with the booth identifier in the token title. HubSpot timeline showed the prospect within 30 seconds.

  5. Post-event audit

    GET /account/audit.csv produced a 4,800-row audit log Booth & Badge attached to the client deliverable.

Why it mattered

RelayPoint closed three opportunities the first week after the show that they directly attribute to the speed of the post-scan follow-up. Their old approach would have routed those leads through a Monday-morning import; the SDR team called them Wednesday afternoon while they were still in the hotel.

Booth & Badge productized the event-QR offering as a fixed-fee per-event service line. Two more clients booked it for Q2.

Other case studies

Spring 2026 — 5-city billboard run Menu QR refresh program

Run this kind of operation on SealedQR.

The Agency tier ships API, bulk upload, signed webhooks, audit export, and 5 client workspaces. Pricing is $99/month — about what the first B2b conference would save you in reprint costs alone.

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